When it comes to branding, many people think about logos and colors.
Of course, the visual identity of a business is a key dimension of its brand, and our team excels at developing beautiful and memorable visual systems.
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But at Hyperminds, we take you on an engaging journey of co-creation, working with you to develop strategic parameters rooted in data and in your organization's purpose, setting your company leaps and bounds apart from competition. Your brand will attract and retain customers and inspire your culture.
Leverage your brand as your
long-term competitive advantage.
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4 Dimensions of Brand
A brand is a living ecosystem that evolves and changes like any other living system. Combined with culture, brand becomes the foundation and a single guiding force that can either ensure your company's future. At Hyperminds we assess and design brands based on these 4 Dimensions:
HYPERMINDS OS
Customer Service
Customer Experience Map
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Customer Feedback Systems
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Customer Service Principles
We map out your customer's journey and identify opportunities to improve the brand experience at every touch point.
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SOME OF THE THE WORK WE DO
Visual Identity
Graphic Design
UX & UI Design
Brand Style Guide
Brand Management Training
We creating a visual system that communicates the essence of your brand and engages with your audience at a deep emotional level.
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SOME OF THE WORK WE DO
Messaging
Brand Narrative
Messaging Architecture
Brand Personality
Brand Voice & Writing Guidelines
We articulate your brand narrative through a clear value proposition and a distinct voice.
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SOME OF THE WORK WE DO
Positioning
Competitive Analysis
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Strategic Market Positioning
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Customer Research
Customer & Market Validation
We get to know and understand your competitive market and the needs of your customers.
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SOME OF THE WORK WE DO
Our Approach to Branding
Customer-Centric Solutions
We take an empathetic, data-driven approach to developing strategic solutions. While you and your team will have some invaluable insights, we also want to hear from your customers and let data collect guide our decisions.
Facilitated Co-Creation
At Hyperminds, we believe that the best ideas are an outcome of co-creation. Our team has trained thousands of people on everything design, brand and culture related. By leading workshops and facilitating conversations, together with your team we will craft the most powerful solutions for your business.
We Give You the Keys
The deliverables we produce are crafted to empower you to articulate your brand though any touch point in the future. As part of the package, you will receive many examples of how the brand can come to life through different channels.
Book a free 45 minutes coaching session on your brand.
Our Services
Working with us lets you discover an edge that sets you apart from your competitors, and a way of operating business that is integral and authentic.
Strategic brand development work that is aligned with your purpose and inspiring your culture.
Audit based on the 4 Dimensions of Brand
Aligning brand to purpose and values
Strategic market positioning
Narrative & personality
Key messaging
Visual identity system
Customer experience map
Brand management training
Light culture audit
Brand Book
Culture development work that aligns with your brand, your purpose, and your values.
Audit based on the 4 Ways of Working
Align to brand, purpose, and values
Communication tools
Problem solving systems
Decision making models
Conflict management structure
Employee experience map
Brand culture alignment training
Light brand audit
Culture Book
Brand and culture transformation work designed to realize your organizational potential.
Strategy, values, and purpose audit
Everything included in Brand
Development Package
Everything included in Culture Alignment Package
Brand deployment & coaching
Culture development & coaching
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