Align your culture to your brand to unlock business performance.
What's in Your Blind Spot?
Organizational culture doesn’t live in ping pong tables, nap rooms or birthday cakes. Culture lives in how people communicate, make decisions, solve problems and resolve conflicts. When your culture doesn’t align with your brand, your business loses credibility, your employees are confused or disengaged, and your customers don’t understand you.
At Hyperminds, we make culture tangible and work with you to develop a comprehensive culture strategy that aligns with your brand and thus your business strategy, resulting in extraordinary business performance.
Organizational Culture = Your Ways of Working
We think of organizational culture as an ecosystem, and like with any other living organism, there are ongoing processes where culture shows up. By examining culture through these ways of working, we can measure the impact of your culture on your business performance.
HYPERMINDS OS
Communication
Number of times people have to repeat the same information in any given week
Average time to get an answer
Frequency of communication being sent but not received
How effectively does information flow?
01
Problem Solving
Percentage of reactive vs strategic solutions
Number of people with business solutions that management is unaware of
Missed market opportunities
Are you dealing with root causes or mitigating symptoms?
02
Decision Making
The average number of people with decision making power in a meeting
Frequency of backtracked decisions
Number of hours of weekly meetings devoted to decision making
Are things done at the right time by the right people?
03
EXAMPLES OF MEASURES
Conflict Resolution
Frequency of recurring issues
Number of topics that can't be brought up with everyone
Ratio of conflicts producing positive business outcomes
Is the focus on growth or on avoidance?
04
EXAMPLES OF MEASURES
EXAMPLES OF MEASURES
EXAMPLES OF MEASURES
HOW WE DELIVER
The Hyperminds Experience
We start by identifying the gap - that space between where you are and where you want to be. We then work with you on developing and operationalizing a culture that is anchored in your brand and can be observed in your processes.
Blended Approach
Through a mix of consulting, coaching, facilitation, and design, we deliver measurable improvements in how your business operates.
Always Data-Driven
Our work with you always starts with an assessment: we collect data, listen to what is not being said, and watch for the gaps. The proposed Change Action Plan is always a tangible, actionable treatment to create the needed impact.
No Dependency
The change you experience will stay with you, even after we’re gone. Our unique way of delivering value to your team empowers them to continue evolving culture further.
Our Services
Working with us lets you discover an edge that sets you apart from your competitors, and a way of operating business that is integral and authentic.
Strategic brand development work that is aligned with your purpose and inspiring your culture.
Audit based on the 4 Dimensions of Brand
Aligning brand to purpose and values
Strategic market positioning
Narrative & personality
Key messaging
Visual identity system
Customer experience map
Brand management training
Light culture audit
Brand Book
Culture development work that aligns with your brand, your purpose, and your values.
Audit based on the 4 Ways of Working
Align to brand, purpose, and values
Communication tools
Problem solving systems
Decision making models
Conflict management structure
Employee experience map
Brand culture alignment training
Light brand audit
Culture Book
Brand and culture transformation work designed to realize your organizational potential.
Strategy, values, and purpose audit
Everything included in Brand
Development Package
Everything included in Culture Alignment Package
Brand deployment & coaching
Culture development & coaching
Being intentional on how your people work together can start next month.